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Our Philosophy

The ability to fish for fun is a gift. Fishing is relaxing, meditative, and exciting. But catch and release fishing can be harmful to fish and the einvironment. KindFishing is fishing without harming fish or the environment.
 
KindFishing is fishing without hooks or live baits to attract fish. KindFishers appreciate the peace and relaxation fishing brings. KindFishers fish more. And do no harm.

Our Story

We question the need to hook fish in the wild for fun, adding needless pressure to the environment. Like many, when we were kids we fished fresh water with hooks. Quite a few fish gave their lives to our learning curve. As we got older we gave more attention to the environment. Raising fish in hatcheries for sport is not good for the environment. Fishing with plastic baits adds tons of plastic waste to our waterways each year. We did not want to be a part of this.
 
Some argue that fish do not feel pain. We asked, "then why do they jump and run when hooked?" Fish are animals. Animals feel pain. We do not want to cause any simply to have fun.
 
But fishing matters. Being outdoors with friends and family matters. Learning about the feeding habits of fish to attract them matters. Using awesome fishing gear well matters. Being near or in the water matters. We wanted to fish, but to do no harm. So we founded KindFishing.
Fish more. Do no harm.

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